The ambitious goal of $3.5 million has been set for the OzHarvest Christmas Appeal, which is the equivalent of 7 million meals.
Cobram Woolworths customers are able to support vulnerable Australians by simply rounding up their supermarket shop to the nearest dollar while in-store, or by adding a 50c token to their basket between now and December 25.
This year’s OzHarvest Christmas Appeal comes as recent reports show that more than half of food-insecure households had someone in paid work, while in a typical month 276,000 households in Victoria receive assistance from food relief organisations.
OzHarvest delivers fresh and nutritious food to more than 1800 charities that help feed people who are affected by food insecurity.
More than 60 per cent of the charities that receive OzHarvest food have seen an increase in demand in the last six months.
Woolworths Supermarkets Head of Community and Sponsorships Sarah De La Mare said she knew many Australians would be doing it tough this festive season after what had been another challenging year
“We are committed to helping feed those in Cobram who are in need through our long-term partnership with OzHarvest,” she said.
“Together we’ve been providing food relief to local Aussie communities for more than 10 years.
“Thanks to our annual financial commitment, donation of surplus food from stores and the generous support of our customers, OzHarvest has been able to deliver millions of meals to vulnerable Australians.
“This Christmas, a little change will go a long way as together we aim to help provide the equivalent of 7 million meals to local communities in need across the country.”
For more information on how to support the OzHarvest Christmas Appeal, please visit www.woolworths.com.au/shop/discover/community/ozharvest