Five cents from the sale of every period care product sold at Woolworths Benalla in August will be donated to Share the Dignity.
The charity provides free period care products, as well as the maintenance of more than 100 dignity vending machines, which dispense free period packs discretely and free of charge to those in need.
Throughout the month, pink collection boxes will also be available in Woolworths for the donation of period care products.
All period products in their original packaging including pads, tampons, menstrual cups, period undies, reusable pads and incontinence aids can be placed in the collection boxes.
To meet a growing demand, Share the Dignity is aiming to collect at least 200,000 period products during the drive.
Founder and Managing Director Rochelle Courtenay said she often hears heartbreaking stories.
Recently, a father who was living in a car with his daughter found himself unable to source the support she needed when she experienced her first period.
“You never know what someone is going through and, at the very least, let’s ensure they can manage their period with dignity,” she said.
Donations will be distributed to more than 3000 charity partners. These include homeless and domestic violence shelters and groups helping vulnerable people.
Woolworths Store Manager Jitendu Khisa said he is proud to continue the partnership with Share the Dignity and support the meaningful change it is creating.
“As the August dignity drive begins, we’re also excited to launch a range of offers on personal care items for our customers,” Mr Khisa said.
“We would also like to thank all of the Benalla customers for their donations, as their generous contribution has helped lessen the impact of challenging times.”
Woolworths will also be offering a range of personal care discounts and deals.
Since 2019, Woolworths has donated more than $2.5 million to Share the Dignity.
These donations have helped fund 107 of Share the Dignity’s dignity vending machines.
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